Earlier this week I handed over The Hangover campaign into the capable hands of the crew at Warner Home Video. A case study is in the works but in the meantime I’d like to very proudly share some stats.
The Hangover which hit 53,664 fans before we handed it over this week. 40% of fans on The Hangover were achieved organically and we’ve had a phenomenal 1.7% in unsubscribes. On average, 2.34% of our fans responded to our posts.
Other percentages include 14.10% video plays, 37.70% photo views and 19.81% in interactions however these numbers are obviously not for unique views.
Not a bad way to end the year and my first 7 months with Daemon Digital! Looking forward to working with WHV on their overall digital communications strategy in the future – these guys rock!
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