Facebook has become a very popular place for over 350 million users. Many of your church members and visitors are there and you should be too. Where else are you going to find so many people ready and willing to connect with your church? Here are the top seven reasons you should be on facebook.
1. Your facebook fan page is picked up by the search engines within days. This means that anything that you post will be listed by the search engines. How awesome! Nothing like having Google help tell people about your upcoming Vacation Bible School and they don’t charge you a penny. A search of a couple churches and non profits I am involved in found their facebook pages in the top ten listings.
2. You can reach a lot of people you would never normally reach. Let’s look at some numbers first. If you have one hundred members on facebook and they have 100 friends each you potentially can reach 10,000 people (100 x 100). You members can also repost the information which means that it is posted on all of their friends walls where each of their friends, friends can potentially read it. Will everyone read the post? No but some will and they will go to your church’s page and join. You now have the ability to start engaging with each new member.
3. Facebook is an effective way to advertise. Suppose you are starting a young single adults group and you want to reach outside your church. Facebook is a very effective way to do this. Since Facebook collects age, location, marital status, interests as well as a number of other statistics you can be very specific on who you are wanting to reach. You can have the ad be shown only to people who are single, in your age group, and location.
4. There is no limit to the number of friends that can join your Facebook. Personal and group pages are limited to 5,000 friends. That is why it is important to write consistent good quality posts. If you do this regularly you’ll find your page adding fans every day.
5. You can engage with your members and visitors better using Facebook than any other social media site. There are a number of reasons. First since Facebook has 350 million members, more of your members will already be there on a regular basis. Second Facebook has a number of tools that help you connect including: posts, discussions, photos of events, and the ability to tag members, videos and contests. With Facebook you can convey the spirit of your church.
6. Facebook allows members to communicate with each other. If people have prayer requests you can post them on your page or you can post questions that get discussion going. This could include questions about the sermon, or anything else you want to discuss.
7. It is a great way to spread the word about an event that is taking place at your church. All of the people on your page will see the event and they can repost it to their friends, so within minutes you can get the word out about an event to thousands of people for free.
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