October 2009 - Twitter Houstoncoach

Last month we finally got to grips with social media, the lastest hot topic and so I thought I would share my observations.

1. Facebook can be an effective marketing too (www.facebook.com/HoustonCOACH), especially to market workshop, events, but still we need to learn how to convert interest into solid customers using this forum.
2. Twitter is challenging and certainly a media that requires education (Houstoncoach or theresultcoach).  Its easy to “tweet” to the market, but from a business perspective focusing on a targeted market is challenging.  Twellow (www.twellow.com) helps you find tweeters by region and interest – its the yellow pages of tweeting.  It’s easy to set-up and to find new followers, added 400 in one week.
3. Twellow also allows you to analyze you establish your Twitter ranking and to set goals (www.twellow.com/search?q=the+woodlands&search_cat=)
4. LinkedIN is still a challenge and working with a marketing expert in Florida to optimize…

So its an on going progress, but the cool thing is that its driving traffic to my website (www.actioncoach.com/kevinsmith).  Over 70% of traffic comes from a twitter referal…isn’t that interesting and I have been asked to give a workshop on it at the end of the month…